KITs Coffee & Eyecare
Kits Eyecare is a Vancouver-born, direct-to-consumer eye care company, that specializes in high-quality, yet still affordable, eyewear. The work below consists of marketing material and other system created while as Cafe Manager for the flagship retail store located across from Kitsilano beach
Menu boards & Signage
While as Cafe Manager, the menu boards and signage
Most of the designs are meant to replicate the modern & simple existing brand image of KITS. This is primarily done by using a monochromatic pallet and simple geometric shapes and icons.
Pastry Signage
Signature & Tea Menu
Beverage Menu
Seasonal Menu boards & Signage
For seasonal menus and signage; I chose to use specific colors in order to denote the season and for it to stand out in contrast to more stark regular menu designs.
For Christmas for example, I chose a dark evergreen green to envoke the thoughts of Christmas trees and walks in the woods.
Holiday drink menu, in vertical.
Looping Holiday TV Menu board
Barista Onboarding & Training
Utilizing Thinkific a software aimed at creating and selling online courses I created the company’s onboarding and training guide. This was made from new and provided the basic framework about the company as well as how to make coffee.
